Tampa Web Design and Seo

 

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine friendly, ranks well for certain keywords and phrases, and suits your audience as a perspective buyer and seller.

According to a recent American study polls found that only 20% of all businesses outsource search engine optimization programs to professional SEO Company’s. The remaining 80% would conduct  their own search engine optimization or they believed they had all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web – they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.

So, the question boils down to what is in your best interest to the business of SEO?

Make your SEO program in-house or subcontract? To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.

SEO knowledge and skills

1) Basic understanding of how search engines and directories work.

This may seem too obvious, but you would be surprised by the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.

2) Website design

Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who between design and marketing is key to a successful optimized website.

3) The experienced SEO Expert

This is the most important and most difficult part,  to obtain knowledge. If you have never implemented a project for the use of SEO, then you are in for a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics in SEO works and those who do not. You could very well end up getting youself blacklisted on Google.

In-house vs. out-sourced project SEO

If your company is considering conducting your programs search engine optimization in the house, here are some questions to consider.

• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO? This person should have over # years working with SEO tactics.

• Is this considered the role of your department, marketing or other service (s) in your company? If not, then wouldn’t this be like letting the janitor run the company?

• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not? We have seen so many projects that we have taken over from a In-house team where they hadn’t actually done anything to begin with. They didn’t care.

IT Department

Typically your IT department handles multiple tasks daily troubleshooting your company’s LAN or WAN to fixing the sales department laptop? Over such a long  day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful program of search engine optimization.

Marketing Department

Typically, your marketing department juggles many marketing projects and may even finish in a timely manner. But from handling let’s say, new campaigns for print collateral to preparing to launch new products or services, the marketing personals time is spread very thin. In addition, is your marketing department briefed in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.

Summary

From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company’s productivity and profitability – whenever possible.  However, there must be a line drawn in the sand between what your organization’s capabilities are and what they are not.

As you can see, there is more to search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization company such as Tampa’s SEO Firm, TampaWebSeo.com. We have devoted our resources and experience to support your company’s web marketing initiatives. Building on our experience and know-how, your company can quickly and more effectively and successfully implement a winning SEO program and help your business grow online.